Below we review certain problems or even scams a customer might find while they are shopping online for a watch. These are not the only things that might or do happen but a brief guide of our findings in the years researching this business.

As you can below their are replicas of Cartier, Ebel, Tag.....and the list goes on. Many sites feature watches that are "hand crafted". True most watches do need to be assembled by hand during their production but do not put to much weight in these words. No matter which website you shop on DO NOT buy a "Swiss" Non Rolex model, these are never made, not even prototypes.

The most important detail on a fake watch is the Cyclops or date window. As shown below the date marks "22" or the 22nd of the month. A real Rolex watch would have a cursive font to it. The best suggestion before you buy a watch is to view the real counterpart at your local watch store.

The best movement and easily to damage is a Swiss Daytona. One common scam is for vendors to ship out Swiss Daytona with a cheaper Chinese movement. Check with your local watch shop for details.

All watches, including most Zenith and Japanese models feature the serials numbers on the cases. At times the serial numbers do not match the real production lines but it depends on the customer if that bothers them. To date Fake Reviews still does not know the production dates of their own watches.

The new additions including the "Rose Gold" models, which are Daydates, are new to the replica market. Do not be surprised if most Swiss dealers do not carry newer models that might be real Rolex watches. Typically replicas take 1 year to produce after being produced in the "real world". Make sure your vendor has a excellent warranty period.

Whether you are spending $100 or $1,000 make sure the lettering on the dial is correct. Common errors are blurred or missing letters. Upon delivery make sure your dial is correct, this will save you embarrassment in the future.

Omegas are famous for having two cases, solid metal or glass. True to life is solid backs, in other words you can not see through it. Glass or "clear backs" are indeed fun to view while the movements are working they are not true to life.

A big debate on replicas is the Rolex hologram sticker on the back of the case. Swiss models do indeed feature holograms of "sorts". Holding the case to an angle the customer can see a different design. This is hard to type about and we suggest reviewing our Video Library.

You do not need to be a jeweler to see first hand the lack of quality on this Japanese Diamond Marker Dial watch. Inspect your jewel cut and design upon delivery of your watch. If possible stay away from diamonds from non-Swiss models.