I really enjoyed the book because it sorts through all the hype surrounding Business Analytics and it highlights the pitfalls typically encountered when leading a technically challenging project

And finally it boils down to WHO will really perform these analytics

The BADIR model developed by author is been explained in detailed manner and really make sense to me

I have read this book and really liked it

It all comes to cost-benefit analysis and ROI on sophisticated software

People management is base of all these