Our Review/Thoughts

Vogel deserves a chunk of credit

And the cost of failing to do so is clearly high

As a longtime writer and educator, I came across Thomas Vogel’s book while seeking a primer about the underlying tenets that govern creativity

While filled with great insights and personal perspectives about applying creativity, the book shines the most in the final chapters where Vogel explores the potent combination of creativity and philosophy as one of the most influential elements that differentiate the award winning agencies that are redefining marketing and advertising today

The essays from former students are very impactful, demonstrating that the material truly does make a difference in personal risk taking and career growth

Good for building critical and design thinking skills

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