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Our Review/Thoughts

It also comes from the fact that David has a style that just pulls you in and keeps you there

And with this book he proofs himself as one of the best storytelling teachers of the world

I have never read such a careful treatment of this essential skill

This early time was when everyone was creating techniques, activities, methods for using storytelling even when we didn’t quite know why storytelling in business was the right thing to do—except that our hearts told us to keep on going

A-muse yourself! The author immerses readers in storytelling for business purposes, explaining the narrative arc, use of sensory details, archetypes, and so on

David is a wonderful writer as he tells the story of how to use story

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