they categorize it as black because my natural hair is dark brown and this makes it very dark brown with red highlights

It is an attractive black with red highlights

I tried the comparable shade in Nutrisse and it was way tooo red with roots looking like BOZO! So happy to see this on Amazon! I loved how this item was shipped

So I waited 4 weeks and tried again but this time I left the color (roots only) on for 40 minutes

The first time I used this color, I agree with the other reviewer, if you follow the instructions you will get fushia/pink highlights

The box was just the right size