Our Review/Thoughts

I was pretty much drawn in however from the start

Scott's book is designed to give Product Designers a leg up - wherever you are in your roadmap - through new processes and methodologies that have been proven successful by industry leaders (some of whom have failed several times already)

This book stresses the importance of understanding your customer pain and how to solve it

Highly recommend for anyone thinking about designing or managing products

He does the latter by including interviews with said designers trying to get to the heart of how they do what they do (so well!); this is certainly much more valuable than a set of rules!He has a very useful format for each chapter: he talks about the chapter's topic and then follows it up with short, punchy summary statements and then specific actions for you to take to help implement whatever was discussed

Scott Hurff's Designing Products People Love will keep you fully engaged – from the interviews to the successful methodologies, regardless of your experience

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