Our Review/Thoughts

- the second edition's discussion of procedures and its screen-shots have all been updated to reflect the current state of Google Analytics

The quizzes and exercises along the way help me assess strong and weak areas and catch me before I 'go live' with some of my implementation ideas

The book provides a wealth of information that I will be referring to again and again

In just the few weeks that we’ve had the book and enacted its suggestions we can see how to use the data collected by Google Analytics to make smarter, more effective decisions with regard to our marketing efforts and website content

- the second edition provides more detailed discussion of how to apply Google Analytics to strategy and decision-making

However, one caution: If you are looking for a “quick and dirty” approach to Google Analytics, this is not the book for you

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