Our Review/Thoughts

I highly recommend this book to take your Google Analytics knowledge to the next level

Here are my impressions after reading through the second edition:- everything I said about the strengths of the first edition apply to the second

If, on the other hand, you are interested in a clear, methodical presentation and understanding of how to use Google Analytics to direct and answer your marketing questions, fine-tune your strategies, and move your business to the next level, Google Analytics Demystified (Second Edition) is your best bet

This book and author will likely become 'the' source learners and students of GA for many years to come

REVIEW OF FIRST EDITION FOLLOWSI'm so glad that there is finally a book on the market that allows a novice (as well as the more seasoned user) of Google Analytics to be able to understand, learn from, and implement this powerful tool

- the second edition's discussion of procedures and its screen-shots have all been updated to reflect the current state of Google Analytics

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