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Harvesting Intangible Assets

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Before concluding that innovation is not relevant to your business, first consider the possible impact of existing and emerging competitors on your future business success

Intellectual capital is not just for the tech world, it exists in all organizations

But more importantly, Andrew Sherman provides some extraordinarily useful guidelines, charts, and checklists to turn good ideas into innovations and ultimately commercial success

As I meandered through almost 35 years of buried debris,I saw the gems of learning

So don't expect to come away with a more in depth understanding of complexities of intangible assets

That said, Sherman has made an strong contribution towards helping business develop strategies utilizing their intangibles

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