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Harvesting Intangible Assets

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The opening vignette in his book, Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company's Intellectual Property, shows that:My father's father, Morris Sherman, was a farmer in upstate New York in the 1930s and 1940s

I love that his approach sees intangibles as an integral and integrated part of business today rather than, as many intangibles experts tend to do, seeing intangibles as an independent field of study

He continues to amaze with his unending ability to bring forth meaningful and timely reading material

As a lawyer, Andrew's view of intangibles is more focused on intellectual property than suits my taste but that should not be a barrier to reading it

At the same time, leveraging IP can seem rather complex

He then shifted his business model to leverage those assets and refocused his attention on the family's farm equipment dealership, which grew each year for many moons until it was sold at a healthy profit

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