Harvesting Intangible Assets

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The farming metaphor did generated a powerful new insight for me

This is something that we often overlook in our studies of entrepreneurship especially

Others need constant cultivation

His wisdom is both accessible and achievable

Sherman's book is a must read for anyone involved in business, be it the corner neighborhood shop or the transnational conglomerate, as it brings to the forefront one of the most overlooked but yet of the most valuable assets a business can have

Sherman's knowledge and deep understanding of the topic is evident from the very first page, and his insights on intellectual property invaluable; but most impressive is the way he is able to present them to the reader, triggering Aha moments all throughout the book

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