Our Review/Thoughts

understanding the environment and networking with the right person to bring the message so it will take on the impact

No one can claim that this is a fad or flavor of the month

I'd recommend everyone drop the complicated and complex change management structures they use and adopt this

A very clearly written book that describes and demonstrates the 6 ways of influencing people's behavior

Although I'm sure there are other aspects not covered by this book, I think that if you need somewhere to start that this boom is definitely it

Written clearly and can be adapted to various efforts or projects

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