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Our Review/Thoughts

These are among the dozens of passages of greatest interest and value to me, also listed to suggest the scope of Berger’s coverage:o Familiarity (Pages 10-11, and 160-162)o Mimicry (30-35)o Harry Potter books (44-46)o Music website experiment (46-49)o Parking preferences (49-52)o Differentiation (63-97)o Birth order (64-70)o Social class (86-96)o Signals (101-128)o Academic performance and race (117-120 and 141-142)o Novelty (164-171)o The Goldilocks Effect (166-171)o Optimal distinction (171-181)o Social facilitation (189-196)o Winning and losing in sports (204-208 and 211-218)o Low-income housing (223-229)It remains for each reader to ask and then answer questions such as these: “Where do you see influence? How do others around you shape your life and how are you shaping theirs? Understanding these often invisible [or previously unrecognized] influences can make us all better off

It has more scientific research to backup its claims Jonah did it again! Can't miss it in your life

I end up reading a lot of these kinds of books that are basically repackaged original research (much of it done by other researchers) that is then taken and put a structure around it

lifestyle choices, voting, purchasing, or support for a particular policy; this book helps one consider effective ways to do so

Thank you, Jonah Berger, for increasing and enriching our enlightenment

That was the most novel thing about the book, since because I have read a lot of these books, the grass is not growing for me on this particular path

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