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Our Review/Thoughts

Its a thick cream and it stays where you put it

) I also like the idea that I can mix colors myself (I generally use the 4CH with a touch of 4R for warmth)

I have gray roots though, so sometimes it isn't penetrating the roots as much and they turn reddish, regardless the brand

Many that claim to be color safe contain sodium laurel sulfate!!!!(For the person reviewing who used it and got no color, the seller probably sold you a rip off product

This product is fantastic

At first for me the color comes out very light and silvery throughout, but after the first wash or so it fades into a really great shade of cool blonde! I do a touch up every month or so because my hair is naturally dark brown and grows extremely fast, I noticed when I first started using it that after a couple weeks sometimes it would become a bit brassy near my roots which I was a bit upset about but then I started using ion cool blade shampoo and condition which also works amazingly and my hair has not been even the slightest bit brassy!! I love the way my hair looks and people always ask me to do their hair too, this brand of hair color is great! Do not buy this product! (3N) Dark Brown?? More like black! NEVER buying this again

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