That info missing from most CRM's includes customer's environment, goals, challenges, definition of success and what lack of success looks like

Lisa brings this idea to life with research, anecdotes, and a valuable point of view

It will also change the anachronistic definition of sales from pushing people to buy what they don't want, don't need, and can't afford, to helping them to make decisions on purchases that will help them achieve personal and professional goals

In a sad week where we lost Zig Ziglar, one of the greatest sales coaches of all time, Lisa's message resonated even more deeply me

Best business book I have ever read! This book resonates with me

This book by Lisa Earle McLeod falls right in place with Simon Sinek's Start With Why