Strategic Planning As Simple as ABC

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Having experienced many different strategic planning processes over a 30+ year career, I can say without reservation that this approach has proven to be one of the simplest and most effective

He is uniquely qualified based on his immense background in developing strategic plans for military organizations

And, in the end, it's effectiveness that truly matters

If you are looking for one book to guide your strategic planning, let David McClean's book Strategic Planning: As Simple as A,B,C be the one

There are plenty of processes that are more extensive and more expensive, but not more effective

ocess! This is a book that claims to be as simple as A,B,C but I've found it to be the complete opposite

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