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The Advertising Effect

by Books

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This book was the recommended literature for my creative advertising and marketing paper at uni

And, with all of the external references to the underlying research, it's a gold mine of material

My favourite ones include Dumb Ways to Die and Ask Richard

If you want a great strategic framework that is explained without marketing buzz words and with entertaining examples this is the book

I only have one complaint - increase the font size and line spacing to make it easier to read

This book is a fascinating read

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