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Our Review/Thoughts

It's a great read that can be taken down in one day if you have the focus/aim of how to quickly apply ideas on membership to your business

Very useful information, easy to read and full of innovative ideas

The book lays out a clear framework for how to adopt a new approach for acquiring and retaining long term customer (member) relationships that drive big value

In her book Baxter provides an online business roadmap that is packed with step-by-step digital strategies, useful resources, and case studies of super successful dot-com companies

The book is written so that you may jump in and out where needed

Well, in a way she has (and I have) because readers of The Membership Economy obtain a true insider's perspective on the latest ways in which the smartest companies are expanding their reach

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